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FOUNDATION

LP

Gives an ecstatic feeling of lasting moisture. For lustrous and radiant skin.

LP Liquid UV7 colors SPF29 · PA++

  • Formulated with Power Fit Veil
  • Formulated with Cool Silhouette Pearl
  • Formulated with Poreless Powder

Hydrates and adheres to the skin to maintain freshly-applied look for hours!
Brings out well-toned, beautiful skin.

  • SO-C
  • OC-B
  • OC-C
  • OC-D
  • BE-B
  • BE-C
  • BE-D

The main point is using Makeup Base and Foundation as a pair. The non-deteriorating "adhesive" base makeup technique.

Further improves adhesion for superior makeup hold.

Technique 1 Makeup base: Adhere and spread

Basic Technique
Place an appropriate amount of LP Stay Fix UV on the forehead, cheeks, nose and chin, then spread evenly over the entire face.
Advanced technique

1
Spread outwards lightly and evenly, lifing the skin (for 3 seconds) for enhanced adherence.

2
Using the finger above the second joint of the fingers, lightly and evenly tap the skin to bring out the color. It has fully adhered when the color of the base blends into your natural skin color!

Technique 2 Foundation: Adherence finish

Basic Technique
Apply UV Powder and Liquid UV, starting with the middle of the face, and spreading outward.
Advanced technique

1
Use the clean side of the sponge to press down on the sections of the face where makeup tends to come off. This completes the adhesive finish technique!

The secret of perfect adhesion

The secret of long-lasting adhesion for beautifully clean, toned skin with no visible pores.

A new adhesive veil ingredient fits skin perfectly, repelling perspiration and sebum for lasting smoothness.
Appears long-lasting, beautifully clean, toned skin with no visible pores.

[Long-lasting adherence] Power Fit Veil Enables the product to adhere to the skin while repelling perspiration and sebum, delivering smooth skin with no shine or stickiness. [Skin appears smooth and toned] Cool Silhouette Pearl An ingredient with blue polarized pearlescents to enhance skin translucency and deliver a smooth, toned and cool look. [Pore coverage ingredient 1] Poreless Bead Powder A powder with spherical granules that diffuse light and fill pores to deliver even-looking skin. An ingredient that offers a silky finish to eliminates pore spots. [Pore coverage ingredient 2] Poreless Leaf-shaped Powder After skin has become flattered, the powder with leaf-shaped granules further enhance the evenness of skin. An ingredient with a soft matte-finish like frosted glass to control shininess.

Application Technique for Liquid Foundation

1
Take with your hand or the sponge.

2
Spread outward from center of the face. For a natural and contoured look, fully apply on the center, and lightly apply on the face line. Apply sparingly to areas that are prone to flaking, such as eyes and mouth.

3
When using the sponge, turn it over and blend with the hairline and the outline of the face. Also, gently press on the skin to remove excess foundations.


Color Selection Technique

Changes in Skin Brightness by Season
Your skin is always trying to catch up with the current season. When summer ends, UV rays decrease significantly, but your skin is still under the influence of the spring and summer seasons when UV levels are high. That's why skin tone doesn't become brighter immediately after August. Alternately, as winter turns to spring, UV levels increase dramatically. However, your skin is still under the influence of the winter season when UV levels are low, making spring the season when your skin tone is brightest.
1. First, select hue
Out of the foundation color variations (soft ochre tones -- beige tones), select two that are closest to your skin tone. Apply to your face along the neckline. The color that best matches you is the one that blends with your skin.
2. Next, choose level of brightness
After determining the appropriate color, select the level of brightness you desire. Choose brightness that is appropriate to the season or by matching with the image you want to convey.


color chart


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