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LINEUP

BASE MAKEUP

POINT MAKEUP

BEAUTY ESSENCE

A single sweep creates a tightly-fitting,long-lasting effect. Keeps the skin beautiful with almost non visible pores.

Beauty Essence Pact7 colors SPF23 · PA++

  • Pact Case (2009 AW) [With Sponge] Sold Separately
  • Formulated with Moist Layer ingredient (moisturizer)
  • Formulated with Shining Moist Powder

For skin with an elegant sparkle filled with moisture that seems to come from within. Experience a fine finish with noticeable translucency.

  • SO-C
  • OC-B
  • OC-C
  • OC-D
  • BE-B
  • BE-C
  • BE-D

Application Technique for Powder Foundation

1
Take powder with about half of the sponge.

2
Spread outward from center of the face. For a natural and contoured look, fully apply on the center, and lightly apply on the face line. Apply sparingly to areas that are prone to flaking, such as eyes and mouth.

3
Spread outward for areas along the hairline and outline of the face using the clean side of the sponge. Gently use the edge of the sponge around the nostrils and eyes.


Wet Sponge Application Technique

Benefits of Wet Sponge Application
Cool and refreshing feelings on your skin.
A better hold and a long-lasting beautiful finish.
Beautiful base makeup finish in uniformity.
Who Should Use this Technique?
  • - Women whose makeup tends to come off due to sweat and sebum
  • - Women who cannot touch up their makeup often

1
Add clean water to the sponge. Hold the sponge tightly and squeeze hard to remove moisture. Apply foundation by lightly moving the sponge in one direction.

2
Spread outward from center of the face. For a natural and contoured look, fully apply on the center, and lightly apply on the face line. Apply sparingly to areas that are prone to flaking, such as eyes and mouth.

3
Spread outward for areas along the hairline and outline of the face using the clean side of the sponge. Gently use the edge of the sponge around the nostrils and eyes.


Color Selection Technique

Changes in Skin Brightness by Season
Your skin is always trying to catch up with the current season. When summer ends, UV rays decrease significantly, but your skin is still under the influence of the spring and summer seasons when UV levels are high. That's why skin tone doesn't become brighter immediately after August. Alternately, as winter turns to spring, UV levels increase dramatically. However, your skin is still under the influence of the winter season when UV levels are low, making spring the season when your skin tone is brightest.
1. First, select hue
Out of the foundation color variations (soft ochre tones -- beige tones), select two that are closest to your skin tone. Apply to your face along the neckline. The color that best matches you is the one that blends with your skin.
2. Next, choose level of brightness
After determining the appropriate color, select the level of brightness you desire. Choose brightness that is appropriate to the season or by matching with the image you want to convey.


color chart


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