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LINEUP

BASE MAKEUP

POINT MAKEUP

BEAUTY LASTING

A combination of superior coverage and excellent translucency makes the skin itself look more beautiful. For sophisticated and brilliantly translucent skin.

Beauty Lasting Liquid UV7 colors SPF26 · PA++

  • Formulated with Pure Proof Powder

A soft, dewy translucency. For truly pure skin that lasts.

Liquid foundation that offers a more lush and soft touch than ever before, creating skin with refinement. Covers textures and pores, while comfortably blending with skin and freshly applied elegant finish that lasts for hours.

  • SO-C
  • OC-B
  • OC-C
  • OC-D
  • BE-B
  • BE-C
  • BE-D

Application Technique for Liquid Foundation

1
Take with your hand or the sponge.

2
Spread outward from center of the face. For a natural and contoured look, fully apply on the center, and lightly apply on the face line. Apply sparingly to areas that are prone to flaking, such as eyes and mouth.

3
When using the sponge, turn it over and blend with the hairline and the outline of the face. Also, gently press on the skin to remove excess foundations.


Color Selection Technique

Changes in Skin Brightness by Season
Your skin is always trying to catch up with the current season. When summer ends, UV rays decrease significantly, but your skin is still under the influence of the spring and summer seasons when UV levels are high. That's why skin tone doesn't become brighter immediately after August. Alternately, as winter turns to spring, UV levels increase dramatically. However, your skin is still under the influence of the winter season when UV levels are low, making spring the season when your skin tone is brightest.
1. First, select hue
Out of the foundation color variations (soft ochre tones -- beige tones), select two that are closest to your skin tone. Apply to your face along the neckline. The color that best matches you is the one that blends with your skin.
2. Next, choose level of brightness
After determining the appropriate color, select the level of brightness you desire. Choose brightness that is appropriate to the season or by matching with the image you want to convey.


color chart


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