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LINEUP

BASE MAKEUP

POINT MAKEUP

BEAUTY LASTING

A combination of superior coverage and excellent translucency makes the skin itself look more beautiful. For sophisticated and brilliantly translucent skin.

Beauty Lasting Liquid UV7 colors SPF26 · PA++

  • Formulated with Pure Proof Powder

A soft, dewy translucency. For truly pure skin that lasts.

Liquid foundation that offers a more lush and soft touch than ever before, creating skin with refinement. Covers textures and pores, while comfortably blending with skin and freshly applied elegant finish that lasts for hours.

  • SO-C
  • OC-B
  • OC-C
  • OC-D
  • BE-B
  • BE-C
  • BE-D

Application Technique for Liquid Foundation

1
Take with your hand or the sponge.

2
Spread outward from center of the face. For a natural and contoured look, fully apply on the center, and lightly apply on the face line. Apply sparingly to areas that are prone to flaking, such as eyes and mouth.

3
When using the sponge, turn it over and blend with the hairline and the outline of the face. Also, gently press on the skin to remove excess foundations.


Color Selection Technique

Changes in Skin Brightness by Season
Skin tends to follow behind the current season. From winter to early spring, there is a dramatic increase in UV rays. However, your skin is still in winter condition, even in early spring, thus making your skin lightest during this season. After summer in the other hand, there is a dramatic decrease in UV rays. Nevertheless, your skin is still in summer condition even with decreased UV rays and consequently your skin will not become brighter even after August.
1. First, select hue
Out of the foundation hues (soft ochre tones -- beige tones), select two that are closest to your skin tone. Apply to your face along the neckline. The hue that best matches you is the one that blends with your skin.
2. Next, choose level of brightness
After determining the appropriate hue, select the level of brightness you desire. Choose brightness that is appropriate to the season or by matching with the image you want to convey.


color chart


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